The online casino industry is big today and it is increasing at an exponential rate. These sites have to stay competitive to get customers. They have to come up with interesting advertising campaigns to increase traffic and leads to their sites.
Here are some advertising campaigns of different online casinos can you may find interesting and useful.
Golden Palace
In the mid-2000s, this online casino was one of the best casinos. They used to advertise in newspapers and on TV, but soon they realized that they needed to come up with something unique to survive the competition.
They tried to get an advertising spot during one great boxing match; however, they failed to do so. So, they paid one of the boxers to have their casino name as a tattoo on his back during the match. This gave Golden Palace a lot of attention and they got many leads.
Unibet
Unibet is a sports betting site. They had issues with the Netherlands government as the government didn’t allow them to sponsor any sports team. So, Unibet decided to organize a football match between the Netherlands and Belgium.
They set up the field on the border of the two countries so that one half of the field was in Belgium and the other in the Netherlands. They put up advertising boards on the Belgium side and not on the Netherlands side.
Paddy Power
In one of the football matches, a player scored a goal and then lifted his jersey to show the top of his underwear where ‘Paddy Power’ was written. Though the player got fined for it, Paddy Power managed to get the attention they wanted.
Lucky Nugget
Lucky Nugget online casino has been in the business for many years. They now have an affiliate program for the players. At nz.luckynuggetcasino.org, once a player becomes an affiliate, he or she will get high commissions and also get the guarantee to get revenue shares for the first three months.
You can learn from these advertising campaigns and apply similar ones for your online casino business. You can get excellent results out of it.